Florist New Southgate Privacy Policy Overview
Privacy Policy for Florist New Southgate
This Privacy Policy explains how Florist New Southgate collects, uses, stores, and protects your personal data in compliance with the General Data Protection Regulation (GDPR). The policy applies to all customers who place orders with Florist New Southgate from New Southgate and the surrounding districts. We are committed to safeguarding your privacy and ensuring your personal information is handled responsibly and transparently.
Scope of This Policy
This policy covers the processing of personal data of individuals who order products and services from Florist New Southgate. It applies to information collected directly via phone, in person, or through our website, related to the purchase and delivery of floral arrangements and related goods in New Southgate and its neighbouring areas.
Data We Collect
Florist New Southgate collects the following categories of personal data as required for the fulfilment and delivery of your order:
- Identity Information: Your name, and in certain cases, the recipient’s name.
- Contact Information: Delivery address, billing address, and contact details (such as phone number when required for delivery coordination).
- Order Information: Details of orders placed, preferences, special instructions, and card messages.
- Payment Information: Transaction information such as the date, value, and payment method (we never store your full payment card details on our systems; payments are processed through secure external systems).
- Technical Data: When you visit our website, basic technical and usage data may be collected, such as IP address and browsing activity, for analytics and security purposes.
Lawful Basis for Processing
Under the GDPR, processing of your personal data must rely on a lawful basis. Florist New Southgate processes your personal data under the following bases:
- Performance of a Contract: Most data is processed as necessary to fulfil your order.
- Legal Obligations: Some data may be processed to comply with legal, tax, or accounting requirements.
- Legitimate Interests: We may use information to improve our services, prevent fraud, ensure security, and maintain business records (balanced responsibly against your rights and freedoms).
- Consent: Where we wish to send you marketing communications, we will only do so with your explicit consent. You can withdraw consent at any time.
How We Use Your Data
Florist New Southgate only uses your personal data for purposes relevant to your relationship with us, including:
- Processing and fulfilling orders
- Managing payment and refunds
- Delivery arrangements and customer communications
- Handling customer queries and support
- Complying with legal or regulatory requirements
- With your consent, contacting you with offers or updates about our services
Personal Data Retention
We retain your personal information for as long as necessary to fulfil your order and maintain records required by law (such as for tax or accounting requirements). Typically, order data is kept for seven years from transaction date. If you withdraw consent for marketing or request removal of your details, we will action your request promptly, subject to any lawful retention obligations.
Data Processors and Third Parties
Florist New Southgate uses trusted third-party processors for functions such as payment processing, IT hosting, and order delivery logistics. All third-party processors are contractually obliged to safeguard your data in compliance with GDPR and never use your data for their own purposes. Examples of such processors include payment gateways and delivery service couriers.
We do not sell, rent, or trade your personal data. If required by law, your data may be disclosed to law enforcement or regulatory authorities.
Your Rights Under GDPR
As a data subject, you have the following rights regarding your personal data held by Florist New Southgate:
- Right of Access: You may request confirmation of what personal data we hold about you and receive a copy.
- Right to Rectification: You can ask us to correct inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your data, provided there are no lawful reasons for us to retain it.
- Right to Restrict Processing: You can request us to suspend processing of your data in certain situations.
- Right to Data Portability: You may request your data in a structured, commonly used format for use elsewhere.
- Right to Object: You may object to data processing based on legitimate interests, direct marketing, or profiling.
To exercise any of these rights, you may contact us using the details provided on our website or in-shop. We will respond to all requests within one month, as required by law.
Security Measures
Florist New Southgate implements technical and organisational measures appropriate to the risks posed to your data. These measures include encrypted transmissions, secure payment processing, access controls, and regular review of data management procedures. Only authorised staff and trusted processors can access your personal data for the purposes outlined above.
International Data Transfers
Florist New Southgate aims to keep your data within the United Kingdom and European Economic Area. If data must be transferred outside these regions for technological reasons (for example, use of web-based third-party platforms), we ensure appropriate safeguards are in place to protect your personal information as required by GDPR.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The latest version will always be available in-shop and on our website, with the policy date clearly marked.
Contact and Complaints
If you have questions, concerns, or wish to exercise your rights regarding your personal data, please contact us through the channels listed on our website or in person. You also have the right to lodge a complaint with the UK Information Commissioner's Office if you believe your data has been handled improperly.
Thank you for trusting Florist New Southgate. We are committed to protecting your privacy and providing a secure, respectful service to all our valued customers in New Southgate and the surrounding districts.
